根据iimedia research权威机构发布的《2018-2019年中国移动应用商店市场监测报告》，2018年中国第三方移动应用商店活跃用户数达到4.72亿，2020年用户数有望达到4.85亿。第三方移动应用商店的市场规模趋于稳定。
According to the survey, among the third-party mobile app store users in China, APP treasure accounts for about 20% first, followed by 360 accounts for 17%. Mobile hardware manufacturers such as oppo, Huawei, vivo, Xiaomi, etc. are close behind. Alibaba, liqu, Baidu and other application markets are all competitive, and the difference is not great under the trend of ladder like decline.
大数据下的2019应用商店排名 图一
调查显示，在中国第三方手机应用商店用户中，app宝约占20%的第一位，其次是360占17%。oppo、华为、vivo、小米等移动硬件厂商紧随其后。阿里巴巴、利群、百度等应用市场竞争激烈，在阶梯式下降的趋势下，差距并不大。
2018 is undoubtedly the stage of rapid development of small programs and fast applications. With the emergence of small programs and fast applications, some apps with high frequency of use but simple function and low frequency of use are replaced by small programs or fast applications, which will undoubtedly reduce the share of mobile app store in the whole app distribution market.
2018年无疑是小程序快速发展、应用快速发展的阶段。随着小程序和快速应用的出现，一些使用频率高但功能简单、使用频率低的应用被小程序或快速应用所取代，这无疑将降低移动应用商店在整个应用分发市场中的份额。
According to the data of iimedia research, 54.8% of users think that the comparative advantage of small programs and fast applications is to save mobile space, and that the comparative advantage of saving mobile traffic and convenient social sharing is 30.0% and 27.5% respectively. AI media consulting analysts believe that small programs and fast applications have certain comparative advantages. In the future, many mobile applications will be replaced by small programs and fast applications. The top ten mobile phone manufacturers in China use their app store as the distribution channel of fast applications, in order to achieve the connection of "light application" and "heavy application", and meet the needs of users in all aspects.
大数据下的2019应用商店排名 图二
iimedia研究数据显示，54.8%的用户认为，小程序和快速应用的比较优势是节省移动空间，节省移动流量和方便社交共享的比较优势分别为30.0%和27.5%。人工智能媒体咨询分析师认为，小程序和快速应用具有一定的比较优势。未来，许多移动应用将被小型程序和快速应用所取代。中国十大手机厂商将应用商店作为快速应用的分销渠道，实现轻应用与重应用的对接，全方位满足用户需求。 hù互 lián联 wǎng网 jù巨 tóu头 hé和 shǒu手 jī机 chǎng厂 shāng商 de的 “ biāo标 qiān签 shèng盛 yàn宴 ”
With the aggravation of market competition, both Internet giants and mobile phone manufacturers are constantly enlarging their advantage labels. With Tencent's powerful ecosystem, the application treasure, which has the largest market share, has gradually expanded the advantages of game distribution and content application connectivity, gathering a large number of post-95 young people in the user group; 360 mobile assistant makes full use of personalized customization function and security management matrix; Baidu mobile assistant takes advantage of its advantages in the information field, accurately locates users, and designs and products in the UI In terms of operation and community construction, baidu mobile assistant, as the main entrance of Baidu AI, can also provide users with cross application intelligent services. Huawei, Xiaomi, oppo and other ten mobile phone manufacturers of fast application alliance focus on the combination of AI, lot, VR / AR features of fast application, and strive to achieve the ecological layout of multi scene connectivity.
大数据下的2019应用商店排名 图三
随着市场竞争的加剧，无论是互联网巨头还是手机厂商都在不断扩大自己的优势标签。凭借腾讯强大的生态系统，拥有最大市场份额的应用宝藏逐步扩大了游戏发行和内容应用互联的优势，聚集了大量95后年轻人的用户群；360手机助手充分利用个性化定制功能和安全性管理矩阵；百度手机助手利用其在信息领域的优势，准确定位用户，在用户界面的操作和社区建设方面进行设计和产品，作为百度人工智能的主要入口，也可以为用户提供跨应用的智能服务。华为、小米、oppo等十家手机厂商的快速应用联盟专注于结合AI、LOT、VR/AR等功能的快速应用，努力实现多场景互联的生态布局。 hěn很 duō多 yòng用 hù户 xǐ喜 huan欢 zhēn真 shí实 de的 shù数 jù据
The top application markets continue to consolidate their advantages and features. The third-party mobile application markets, such as Baidu, Anzhi and liqu, rank relatively low, have considerable number and activity of users. Although these brands are in the downwind in the list, they play a solid role in the adversity.
顶级应用程序市场继续巩固其优势和功能百度、安智、立群等第三方移动应用市场排名相对较低，用户数量和活跃度相当高。尽管这些品牌在榜单中处于下风，但它们在逆境中扮演着坚实的角色。 lì例 rú如 ， a n d r o i d m a r k e t shì是 yī一 gè个 yí移 dòng动 yìng应 yòng用 shāng商 diàn店 ， tā它 wèi为 yòng用 hù户 tí提 gōng供 fāng方 biàn便 、 yú愉 kuài快 de的 ruǎn软 jiàn件 xià下 zài载 fú服 wù务 hé和 tǐ体 yàn验 。 tā它 shì是 yī一 kuǎn款 fēi非 cháng常 fāng方 biàn便 shí实 yòng用 de的 yí移 dòng动 shāng商 wù务 yìng应 yòng用 chéng程 xù序 ， yě也 shì是 zhōng中 guó国 yí移 dòng动 hù互 lián联 wǎng网 yòng用 hù户 shù数 liàng量 zuì最 duō多 de的 píng平 tái台 zhī之 yī一 。 suī虽 rán然 jù巨 rén人 zài在 guò过 qù去 liǎng两 nián年 zhōng中 jìn进 rù入 le了 bǎng榜 dān单 ， dàn但 a z yě也 yù遇 dào到 le了 yī一 xiē些 wèn问 tí题 ， dàn但 tā它 réng仍 zài在 qián前 shí十 míng名 de的 bǎng榜 dān单 zhōng中 。
duì对 xià下 yóu游 míng名 dān单 de的 xìng兴 qù趣 yě也 jù具 yǒu有 guó国 wài外 shēn申 qǐng请 shì市 chǎng场 de的 yōu优 shì势 ， rú如 zhā渣 dǎ打 yín银 háng行 、 fěi斐 jì济 háng航 kōng空 děng等 guó国 jì际 gōng公 sī司 de的 shēn申 qǐng请 ， pái排 míng名 wěn稳 bù步 shàng上 shēng升 ， zhàn占 jù据 dì第 bā八 wèi位 。 rì日 lì历 gǎn感 xìng兴 qù趣 de的 fāng方 fǎ法 shì是 wèi为 yòng用 hù户 tí提 gōng供 yī一 tào套 kè客 guān观 de的 shù数 jù据 cān参 kǎo考 ， bǎi摆 tuō脱 rén人 wéi为 de的 gān干 yù预 ， shǐ使 “ zhì智 néng能 ” yǔ与 “ shù数 jù据 liàng量 ” jù具 yǒu有 hù互 dòng动 de的 “ duì对 huà话 ” 。 zhè这 yàng样 ， tōng通 guò过 zhì智 néng能 suàn算 fǎ法 bǔ捕 zhuō捉 měi每 gè个 yìng应 yòng用 chǎn产 pǐn品 de的 dà大 shù数 jù据 ， zuì最 zhōng终 chéng呈 xiàn现 de的 shì是 yī一 zǔ组 “ zhēn真 shí实 ” biāo飙 shēng升 de的 quán全 yuán源 yòng用 hù户 xíng行 wéi为 liè列 biǎo表 。
With the stable growth of the third-party mobile app store market user scale, each platform will definitely learn from each other's strengths and make corresponding strategic adjustments in combination with their own platform development positioning. How to enlarge their own high-quality labels will become a key point in reshaping the platform image. For users, the ability to download applications safely and conveniently is the primary demand for selecting the application market; in addition, it is important to have a more comprehensive and personalized application type.
随着第三方移动应用商店市场用户规模的稳定增长，各平台一定会相互借鉴，结合自身平台发展定位做出相应的战略调整。如何放大自己的高质量标签将成为重塑平台形象的一个关键点。对于用户来说，安全、方便地下载应用程序是选择应用程序市场的首要需求；此外，更全面、更个性化的应用类型也很重要。
